This is especially important if your business operates in a regulated industry. But you should also have social media guidelines covering what they can and cannot post. You should encourage employees to share exciting work updates online. You should also have a policy that covers your employees’ social activity and conduct if you want to avoid legal issues. And your responsibility doesn’t necessarily stop at your business’s official social posts. In addition to watching for compliance violations, your legal team’s protocols should also be a top priority. They should give the green light on the social content that all parties plan to share. Have your legal team review all contracts. Ensure that you remain compliant with industry regulations when posting online.īrands can face legal troubles if they post something violating a law, regulation, or contract.įor example, if you work with brand partners or influencers for sponsored content or giveaways, make sure you’re following advertising regulations. Your industry may require additional caution when using social media. This includes adhering to the guidelines of each platform. Social media compliance refers to following rules and regulations set by regulatory bodies, social platforms, and your own company. That way, you can quickly remove access to social accounts for employees who are no longer with the company. To ensure your social media accounts are secure, create a clear plan for times of transition. Security breaches can also become a risk if someone on your marketing or social team leaves the organization. Any of these scenarios can also damage your brand trust, so it’s critical to have security protocols in place. Spammy posts may be published on your account, your team may be locked out, and customer data may be stolen.
If your social account passwords get into the wrong hands, then a security breach is a major risk.Ī security breach can have serious consequences. To do this, your team should have a social media crisis management response plan. Maintaining trust in your brand is important. Depending on the severity of the situation and how it’s handled, these fallouts can also affect how people perceive your brand.
Negative comments, inappropriate posts, or bad reviews can all damage your brand’s reputation.īecause social media is so public, social media crises can spiral out of control if they’re not addressed quickly. Your company’s social presence contributes significantly to its overall brand reputation. We’ll cover how staying proactive can help mitigate risk and protect your business. Let’s explore some potential risks businesses face on social media platforms. But every social channel has unique risks.
Having a social media presence is essential for most brands. What are the risks of social media for businesses? That means your social channels are a common ground where conversations - both good and bad - and crises can start. Your brand, customers, and employees are all active on social media. Social media risk management is the process of identifying, assessing, and mitigating risks that stem from social media. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees.
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